Author: Deepak Joshi

Marble lobbies and prestigious addresses no longer drive India’s luxury housing market. A new generation of wealthy buyers is demanding better design, stronger engineering, sustainability and long-term value, forcing developers to rethink what luxury truly means For most of India’s post-liberalisation history, luxury real estate was defined by a simple formula. A prestigious address, generous square footage and imported finishes were enough to command a premium. A marble lobby and a well-known pin code did the rest. That era is drawing to a close, not because demand has weakened but because the Indian luxury buyer has fundamentally changed, and the…