Author: NIKITA SHARMA

A trillion-dollar opportunity is emerging from India’s cultural heritage. The next step is to move beyond preservation and bring centuries of history to life through experiences worth travelling for After dark, the walls of an old fort begin to move. Light washes across the stone, a voice rises from the silence, music gathers, and a history long gone unfolds across the very architecture where it once happened. The son-et-lumière, or sound-and-light show, has existed for decades. Yet its underlying principle points to something much larger: an experience economy in which culture is not simply preserved, displayed or visited, but experienced.…