From World Liberty Financial to branded goods, Trump’s financial filings reveal a booming business landscape.
Washington, D.C. A whirlwind of wealth swept through the headlines on Saturday as President Donald Trump’s 2025 financial disclosure dropped. The 234-page document, filed with the Office of Government Ethics, unveils a treasure trove of income. At the heart lies $57.35 million from World Liberty Financial, the family’s crypto venture launched in 2024. His sons—Donald Jr., Eric, and Barron—stand as co-founders, riding the wave of lucrative token sales.
Crypto Riches and Family Ties
World Liberty Financial has proven a goldmine, its digital token sales fueling Trump’s coffers. The disclosure captures 2024 earnings, though the new $TRUMP meme coin, launched in January 2025, remains unlisted. This crypto success stirs pride and whispers of influence, with the Trump brand amplifying the venture’s reach. Yet, it also ignites debates over ethics and power.
Royalty Windfall from Branded Goods
Beyond crypto, Trump’s name adorns a dazzling array of products. Royalties poured in: $3 million from the Save America coffee table book, $2.5 million from Trump Sneakers and Fragrances, $2.8 million from Trump Watches, $1.3 million from the Greenwood Bible, $1.05 million from a “45” guitar, and $1.16 million from NFT licensing. Each sale feels like a tribute, turning his likeness into a cash cow that resonates with loyal fans.
Liabilities and Legal Shadows
The filing isn’t all triumph. Liabilities loom, including a $15,000 American Express bill and payments tied to E. Jean Carroll’s lawsuit, though Trump fights the ruling. These notes cast a shadow, hinting at battles beyond the balance sheet. His assets, managed by Donald Jr. in a revocable trust, include a hefty stake in Trump Media and Technology Group, valued in billions.
A Contrast in Leadership Wealth
Compared to Joe Biden’s modest 11-page filing or Kamala Harris’s 15-page report—both rooted in traditional income—Trump’s sprawling disclosure stands out. It reflects a business empire that blends luxury properties, crypto ventures, and branded merchandise, painting a picture of a president deeply entwined with his personal brand.
Public Pulse and Future Moves
The revelation has sparked mixed reactions. Supporters cheer his capitalist flair, while critics question conflicts of interest. Meanwhile, Trump’s pledge to sign resolutions barring California EV mandates adds a political twist, hinting at more policy-driven profits ahead. The stage is set for a contentious, wealth-fueled chapter.