Author: CHILKA ROY

“I’m busy” used to sound like a complaint. Today, it can sound suspiciously like a promotion. Twelve-hour workdays, back-to-back meetings, midnight emails and weekends sacrificed to deadlines have become strangely fashionable evidence of ambition. Yet behind the glamour of the grind sits a brutal statistic: the World Health OrganizationandInternational Labour Organizationestimated that long working hours contributed to 745,000 deaths from stroke and ischaemic heart disease in 2016. Somewhere along the way, exhaustion stopped looking like a warning sign and started looking like success. When busyness became a badge The transformation is not merely anecdotal. A study published in the Journal…

The digital economy has created an extraordinary premium on attention. Brands want campaigns that go viral, publishers want stories that generate clicks, creators want videos that attract millions of views, and public relations teams want their clients to dominate the news cycle. The logic is understandable: visibility creates awareness, and awareness can create opportunity. But there is a problem with treating attention as the ultimate measure of success. A viral moment can make people notice you. It cannot, by itself, make them trust you. That distinction is becoming increasingly important because audiences today are surrounded by more information, advertising and…